A brand looking for it's creation mythology. How do you take an ordinary Dip and give it a backstory... lore... mystery and romance? When we looked at Salsa we thought of a vivacious, spicy spirit and combined those ideas with the action of a food processor.
Her dress is meant to be unattainable. Its organic and luxurious and if you touch it, it will slice you. Her decorations imbue the the essence of ingredients and fashion. She s a whirling musical chef, dancing, gliding and dicing her way through the vegetable landscape to create the most delicious salsa on the planet.
There was a ton of great art work created for these spots. In particular I'd like to shout out to Ben Chan, Don Florez, Joshua Harvey, Rick Sluiter.