Nicholas Weigel

I've spent more than two decades helping some of the world's most recognized brands turn complex ideas into memorable experiences. My work has ranged from directing animation and live action to building XR experiences and, more recently, exploring how generative AI changes the creative process itself.

Throughout my career I've worked with teams at Meta, Nike, Amazon, Samsung, Coca-Cola, Intel (via The Mill), Wieden+Kennedy, BUCK, Psyop, Laika and many others. What ties those projects together isn't a particular medium—it's solving difficult creative problems with the right combination of craft, technology and curiosity.

Today I'm focused on helping organizations adopt AI thoughtfully—not as a gimmick, but as a creative amplifier. Whether developing production workflows, prototyping new experiences or directing campaigns, I'm most interested in the moment when technology disappears and great storytelling takes over.

Specialties: Art Direction, Character Design, Animation, Live Action Direction, Design, Emerging tech, AR/VR/XR and Creative Direction.