A Superhero in Every Aisle!
Produced at Laika
The Avengers Assemble at Target
We took on this collaboration with W+K creatives and photographer Adam Levy. Basically, the wonderfully talented builder Rob Melchor, myself and Guy Seese and Chris Milton went on a shopping spree through Target with 4 Avengers heroes in mind.
We brought all our products back to the shop and got to work... at one point Iron Man's lower Jaw was made of a loaf of bread which looked really interesting but we finally landed on the #2 pencils and legos because they held those strong yellow and red tones while also providing a rigid machine look.
This was a really inspiring project to be a part of and the idea of combining found materials or products into sculpture design is a deep area to explore.