Toys R Us | Kaleidoscope
Produced at Laika
Director - Art Director - Design
Kaleidoscope is a 6 spot campaign for the 2011 Holiday Season. We Mixed short cycle CG or Stop Motion animation and motion graphics, building up layers of branding, holiday spritz, and typography all living within a kaleidoscopic motif. Laika set up a small turntable Stop Motion set for elements like the Brats and Transformer Animation.
To celebrate all the work that went into the campaign - we made our own edit above. Major Lazer vs. Toys R Us keeps the images flowing in this bonus spot.
A few of the broadcast spots are below.