Toys R Us | Geoffery's Journey
  • Director
  • Art Director
  • Design

Produced at Laika

We were tasked with bringing Toys R Us’ beloved mascot Geoffrey to life, along with his sidekick Saint Nick (also fairly well-loved).

Feast your eyes on the spot, dig into some creative process images and read my interview with Motionographer here.

Concept Art

Character & Prop Design

World Design

Sample Board Kit

Art Direction