Every few years, a new creative frontier emerges. I've built my career by exploring what comes next without losing sight of what makes great stories timeless.

Not because I love technology for its own sake, but because every generation of new tools changes the way stories can be told.

When I began, that meant traditional animation and practical filmmaking. Then came digital production, visual effects, real-time graphics, immersive media, XR, and now artificial intelligence. Each wave arrived with the same promise: everything was about to change. Sometimes it did. Sometimes it didn't.

What never changed was the importance of the idea.

For more than two decades I've helped some of the world's most recognized brands—including Meta, Nike, Amazon, Samsung, Coca-Cola, Intel, Nestlé and many other, navigate those moments of change. My role has never been simply to make beautiful images. It's to help teams understand what a new technology makes possible, what it doesn't, and how to turn that understanding into work that feels meaningful.

Today I help organizations navigate one of the biggest creative shifts since the move from analog to digital. My work spans creative direction, AI workflow design, rapid prototyping and visual storytelling, helping teams understand not just what emerging technology can do, but what it's actually useful for..

One day that might mean directing a campaign. The next, building AI workflows that reduce production time by half. Or developing prototypes that help executives see the future before it exists. I enjoy translating between artists, engineers, designers and decision makers, finding common ground where innovation becomes something people can actually experience.

I don't believe AI replaces creativity.

I believe it raises the value of creative judgment.

As the tools become more accessible, taste becomes more important. Strategy becomes more important. Curiosity becomes more important. Anyone can generate images. Far fewer people can recognize the right idea, assemble the right team, and know when technology serves the story, and when it gets in the way.

That's the work I love.

Outside of client projects, you'll usually find me experimenting with new creative tools, developing original IP, exploring generative filmmaking, or traveling with my family in search of places, cultures and ideas that remind me creativity has always been a human endeavor.

CURRENTLY EXPLORING

• AI filmmaking

• Human-centered creative workflows

• Creative tools that amplify teams

• Spatial computing

• Original IP

• Biomimicry

• Storytelling systems

• The intersection of art and technology

Technology will continue to evolve.

Curiosity is the constant.

That's the part I'm betting my career on.