I was approached by W+K (Portland) to provide Art Direction and Design for KFC's foray into a branded, VR, gameification, employee training experience. Wow. That is a mouthful!
Initially, pitched as the Colonel's "kill room" it later softened in tone to be an "escape room"... and a bit more "quirky-dark". The project was great fun to design and kudos to W+K Motion, Lodge & KFC for exploring new forms of branded content.
I've included some concept art, references and development that went into the production as well as the full up POV experience.